Louhintahiekka’s new brand and visual identity

Louhintahiekka is an expert on civil engineering and infrastructure construction. We help the builders of future create sustainable foundations for people's lives, across generations

Today, Louhintahiekka has launched its new brand identity. The new identity represents a significant step in the next phase for the company, which celebrates its 50th anniversary this year, in its evolution into an even more versatile urban and industrial builder.

Our new brand promise, "Louhintahiekka is an infrastructure expert that creates sustainable foundations for people's lives," reflects the significant impact we have on society as a major player in the construction industry. We want to build future Finland, where people enjoy living, working, and moving from place to place. However, construction is the largest consumer of natural resources by humanity, and it must be done with a perspective that extends far beyond our own generation.

Our new logo is a modern evolution that looks to the future without forgetting the past. The shapes in the symbol's structure can be seen as building blocks, forming the foundations for people's lives. The various shapes also represent the letters L and H, as well as our approach to working collaboratively with each other and our partners.

Additionally, the company has defined new brand values that reflect its corporate culture and commitment to customers and employees.

The new brand will be reflected in the company's materials and equipment, and it will be gradually implemented during the fall of 2024.